The design process can be grouped into three distinct categories: Conceptualization [abstract thinking] Organization [problem solving] Implementation [documentation + making]

Most architectural minded individuals are very strong (while ever improving) in the problem solving and implementation categories identified, the most room for improvement stems in the conceptualization phase. One hesitates in dissecting this portion of the creative process for fear of removing the wings from the butterfly; however this portion of the process is ripe for taking our solutions to the next level and should be examined.

While not exhaustive, the process incorporated in the conceptualization phase can be outlined generally as follows:

Define Research Analysis Site Context Typology Precedent

Discovery Exploration

Sketching | Premise

IDEA!
Thesis Iterations Appropriation and Modification

Test Salvage Throw Away (repeat as necessary) Refineme

Concept
Text (The Story) Image
Diagram

Model / Parti /Idea / Form / Gesture

Every designer is different, and to prescribe a checklist would be futile, however dialogue regarding the above is highly encouraged.

A design culture relishes in the exploration of boundaries of order, scale, light, rhythm, materiality, and construction. Every project presents us with an opportunity to define and create a unique solution that will enhance the environment we inhabit yet the essence of our design is for those who inhabit it. To be great, architecture must be thoughtful and elegantly created. A design must work, but it should also amaze. My love of design stems from its ability to envelop the senses and to stimulate the imagination. An ideal work of architecture will provide the user with new visual, spatial, and tactile experiences by presenting a view, suggesting a touch, or persuading an emotion. Architecture should not only enhance the physical qualities of living, but uplift the spiritual qualities as well.

It is with this weight on the importance of ideas that we draw our attention. Questioning with purpose and intention beget the attitude of a design culture. Obligated to investigate, to probe, to experiment with possible solutions or sometimes alternative ones, in order to lead, to redefine or to revive our ideas. Design is a process of search and research, and pursued as a methodological and theoretical endeavor that informs the built.