The Muse...

Unfortunately, the design muse is elusive and typical planned processes spiral into tailspins while things “settle down”. A design culture anticipates an environment of the unresolved and has built in flexibility allowing ideas to grow and develop naturally, while not stopping the progress of a project. Fortunately, the team is responsible for the design, and with creative management this eventuality, the unresolved, is anticipated and planned into the process.

The studio thus has to refuse any simple mode of production. Design is a way of thinking that draws on everything that is known in order to jump energetically into the unknown. To this end the efforts underway to hone our design skills dovetail nicely into this culture, in essence eliminating the reproduction of the tried and true thus affording time to the importance of creating ideas with meaning. This mindset must continue across the studio platforms.