First and foremost a design culture is one that it requires everyone... from interns to senior management, all to foster an environment that questions, searches and informs the built environment. A studio - with its intent for learning fits exactly into this notion of a design culture. Researching (or listening to) the problems of our users in an open forum showcases our commitment to their problems, and evidences a willingness to learn.

Intention and attention are critical for this culture to exist, having a clear idea to articulate, and a focus to delineate it. Time is so often the excuse for failure; and to this end critical thinking is put to the side. In a design culture a focused thinking - specifically on the problem at hand is vital. A culture of design revolves around an iterative dialogue with a project team, including engineering, clients and contractor. True design can solve multiple problems with one move.
A strategy of attention means the willingness to listen and be open to others, which is fundamental to any successful context for design. Openness and collaboration with others is imperative, building on the teams inherent differences leads to stronger solutions. Listening is as important as expressing your opinion. The aim is to create an empathetic context for ideas to mature. Successful collaboration happens with respect and dialogue. When conceptual ideas are strong they can stand the energy and criticism of others, they flourish and grow with debate and development. This is reached by a close interaction of creative design development, modern building technologies, image and an ecological design approach. The appropriate answer for unique projects stems from an innovative attitude as well as the ability to ensure costs, date and quality. The overall ambition is to develop projects, where technical and aesthetic quality is combined within the economic concerns that have purpose and meaning.